Alcon Moxexa & Ciprodex

Alcon needed a simple approach to appeal to pediatricians about two widespread, low-interest diseases: pink eye and ear infections. Their objective? To present Moxeza and Ciprodex as the safe, easy, obvious anti-infectives for righting germy wrongs. Working with an art director, we developed campaign concepts that communicated as quickly and easily as the products’ efficacy—relying on children’s storytelling and simplicity to get the job done.