Forsythe + Cirque du Soleil

Forsythe Technology, a $1B+ infrastructure integrator, needed help launching its new hosting and digital services. As branding director, I helped form a unique marketing partnership with Cirque du Soleil, one of the world’s most creative brands. Through our sole sponsorship of Cirque’s national touring shows, we transformed Forsythe from “just another tech company” into an industry innovator, resulting in countless impressions, amplified brand visibility, and millions in new sales.